How it works

For every photo you donate, Johnson & Johnson gives $1 US to the American Heart Association. That $1 US helps provide CPR Anytime® kits for families in Northwest Arkansas, giving them the tools and training they need to help save lives with CPR. It takes 25 photos to provide 1 CPR Anytime® kit for a family.


The American Heart Association (AHA) is the nation’s oldest, largest voluntary organization devoted to fighting cardiovascular diseases and strokes. Founded by six cardiologists in 1924, our organization now includes more than 22.5 million volunteers and supporters working tirelessly to eliminate these diseases. We fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to save and improve lives. We’re the nation’s leader in cardiopulmonary resuscitation (CPR) education training. We help people understand the importance of healthy lifestyle choices. We provide science-based treatment guidelines to healthcare professionals to help ensure the best treatment for every patient, every time. We educate lawmakers, policymakers and the public as we advocate for changes to protect and improve the health of our communities.

In 1960, CPR was developed, and the AHA started a program to acquaint physicians with close-chest cardiac resuscitation—which quickly became the forerunner of CPR training for the general public. We now train over 13 million people every year in CPR. This past year, we helped pass a law in Arkansas requiring every high school student to complete a CPR course as a graduation requirement. Because of this, the need for CPR Anytime® kits and CPR resources in the Northwest Arkansas area has tripled.

Over the past 7 years, the Johnson & Johnson Walmart Customer Team has raised over $270,000 in donations and personal contributions for the AHA of Northwest Arkansas (NWA) to fund lifesaving education, support, research and advocacy for their community. Nearly 29% of NWA area deaths each year are attributed to cardiovascular disease, and about 92% of sudden cardiac arrest victims die before reaching the hospital. With your help, J&J along with AHA of NWA can continue to fund and educate students and families on proper CPR techniques, which could help double, or even triple, a victim’s chance of survival.

Visit the American Heart Association site  
Make a monetary donation  
Learn more about our CPR initiatives  

You can donate a photo to one cause, once a day.* For every photo donated to the American Heart Association, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations to the American Heart Association ended May 14, 2017. The American Heart Association will receive a minimum of $10,000.

*unless otherwise specified