How it works

For every photo donated, Johnson & Johnson gives $1 US to Born Free Africa. That $1 US helps train a health care worker in Kenya to eliminate mother to child transmission of HIV by better treating pregnant HIV+ women and tracking their adherence to critical medication over time. It takes 80 photos to train one health care worker.


Born Free Africa is a private philanthropic initiative working to end AIDS by eliminating mother-to-child transmission of HIV (eMTCT). Born Free Africa works directly with African government leaders to build stronger teams of local talent who work directly with health care providers to accelerate progress toward elimination of mother to child transmission of HIV. These teams are exceptionally strategic and break down existing barriers in management and health care service delivery. One pill, once a day is enough to prevent mother-to-child transmission of the HIV virus. Kenya has made tremendous progress toward eMTCT. Supporting Born Free Africa helps give health care workers in Kenya the tools and knowledge that they need to better treat pregnant HIV+ women and protect the next generation from HIV.

Visit the Born Free site
Make a monetary donation

You can donate a photo to one cause, once a day. For every photo donated to Born Free Africa, Johnson & Johnson Services, Inc. gave $1 to that cause. Photos donated to Born Free Africa end March 21, 2016. Born Free Africa will receive $20,000.