How it works

For every photo you donate, Johnson & Johnson gives $1 US to the Breast Reconstruction Awareness Campaign. That $1 US assists a low-income woman undergoing breast reconstruction surgery with costs of travel to and from the hospital. It takes fifty photos to help one woman undergoing breast reconstruction.


The Breast Reconstruction Awareness Campaign is sponsored by the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF). The goal of the campaign is to educate, engage and empower women to make the reconstruction decision that is best for them following a diagnosis with breast cancer. This involves informing women, family members, caregivers, and the media that the breast cancer loop remains open until a woman is informed of all her breast reconstruction options.

Learn more at the Breast Reconstruction Awareness Campaign site

Learn more about The Plastic Surgery Foundation

You can donate a photo to one cause, once a day.* For every photo donated on behalf of the Breast Cancer Awareness Campaign, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations on behalf of the Breast Cancer Awareness Campaign ended January 31, 2018. The Breast Cancer Awareness Campaign will receive a minimum of $25,000.

*unless otherwise specified