How it works

For every photo donated, Johnson & Johnson gives $1 US to Girl Up: SchoolCycle. That $1 US helps a girl in Guatemala receive a bike so she can travel to get the education she needs to create a better future – for herself, her family, and her community. It takes 125 photos to provide one girl with a bike.


Just getting to and from school safely is a challenge for adolescent girls in Guatemala. They must often walk extreme distances through dangerous areas to get to the closest school. And in many parts of the country, girls’ rights aren’t protected. This leads to high rates of early marriage and child labor– practices that can take them out of school and exclude them from opportunities to become empowered members of their communities.

A simple solution: bikes. Girl Up's holiday giving campaign, SchoolCycle, aims to provide bicycles to fuel girls' educations. For Guatemalan girls, a bike is a vehicle that can transform her future. It allows her to go places – to school, to after-school programs, or to health facilities.

Visit the Girl Up: School Cycle site
Make a monetary donation

You can donate a photo to one cause, once a day. For every photo donated to Girl Up: SchoolCycle, Johnson & Johnson Services, Inc. gave $1 to that cause. Photos donated to Girl Up ended April 30, 2016, Girl Up will receive $30,000.