How it works

For every photo donated, Johnson & Johnson gives $1 US to Girl Up. That $1 US helps Girl Up provide informal educational opportunities that help delay early marriage and educate them on important health issues. It takes 50 photos to enroll one girl in the program for one year.


Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in five languages and 3,000 Girl Up Clubs in more than 100 countries, we’ve trained 48,000 girls of all backgrounds to create tangible change for girls everywhere. Girl Up provides leadership training and gives girls tools to become gender equality advocates and activists. Through our programs, girls broaden their social impact skill set, benefit from a platform to tell their stories, and apply STEM for social good. Our girl leaders create real policy change at local and national levels, help raise millions of dollars to support United Nations programs that reach tens of thousands of girls around the world, and build community-based movements. Girl Up was founded by the United Nations Foundation in 2010, and continues to work across a global community of partners to achieve gender equality worldwide.

Girl Up supports a UNFPA program in the Rajasthan region of India. The goal of the program is to protect adolescent girls’ rights and help girls delay marriage and have children when they are ready. The program educates girls and women on important health issues and makes them more aware of public services available to them. Additionally, the program aims to educate girls – who are both in and out of school – as well as provide them with vocational skills so they are able to one day earn an income. $50 enrolls one girl in this program for one year. On average, there are usually 20 girls enrolled in a program at each community center.

You can donate a photo to one cause, once a day.* For every photo donated to Girl Up, Johnson & Johnson Services, Inc. gave $1 to that cause. Photo donations to Girl Up ended December 31, 2019. Girl Up will receive $45,000.

*unless otherwise specified