How it works

For every photo that you donate, Johnson & Johnson gives $1 US to GLAAD. That $1 US can help create collateral and resources to support the Spirit Day Campaign and LGBTQ acceptance.


GLAAD is the world’s leading lesbian, gay, bisexual, transgender, and queer media advocacy organization. For over 30 years, GLAAD has been promoting cultural change through fair, accurate, and inclusive representation of the LGBTQ community

For Spirit Day on October 19th, GLAAD is encouraging everyone to take the pledge to go purple and stand against bullying and in support of LGBTQ youth. Millions will show solidarity with LGBTQ youth and take part in the largest, most visible anti-bullying campaign in the world.

Visit the GLAAD website>

Learn more about Spirit Day>

You can donate a photo to one cause, once a day. For every photo donated to GLAAD, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations to GLAAD ended March 31, 2018. GLAAD will receive a minimum donation of $50,000.

*unless otherwise specified