How it works

For every photo that you donate, Johnson & Johnson gives $1 US to GLAAD. That $1 US can help create collateral and resources to support the Spirit Day Campaign and LGBTQ acceptance.


GLAAD is the world’s leading lesbian, gay, bisexual, transgender, and queer media advocacy organization. For over 30 years, GLAAD has been promoting cultural change through fair, accurate, and inclusive representation of the LGBTQ community

Each year on Spirit Day, millions go purple to support LGBTQ youth and stop bullying in its tracks! For every photo donated, GLAAD will receive $1 from Johnson & Johnson to help spread the word. To learn more about Spirit Day, going purple, and take the anti-bullying pledge, go to

Visit the GLAAD website>

Learn more about Spirit Day>

You can donate a photo to one cause, once a day. For every photo donated to GLAAD, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations to GLAAD ended December 31, 2018. GLAAD will receive a minimum donation of $50,000.

*unless otherwise specified