How it works

For every photo donated, Johnson & Johnson gives $1 US to GOOD+ Foundation. That $1 US helps provide for the safety and health of a child while parents get the long-term support they need to help lift the family out of poverty. As part of this, GOOD+ Foundation provides cribs to families for their new babies. It takes 100 photos to provide one crib to a family living below the poverty line.


Founded by Jessica Seinfeld, GOOD+ Foundation is a nonprofit organization that partners with a national network of leading programs to break the cycle of family poverty through the power of essential children’s products and transformational family services. GOOD+ Foundation partners with programs that have demonstrated a capacity to address family poverty in three focus areas: Supporting New Mothers, Investing in Early Childhood and Engaging Fathers.  Through the generous support of donors and over 50,000 volunteers, GOOD+ Foundation has donated over $35 million in essential children’s product through its partner network across the United States. The organization has been rated 4-Stars by Charity Navigator and received national accreditation from the Better Business Bureau Wise Giving Alliance for its efficient fundraising and operations.  

For more information visit,

or Like us on Facebook at GOOD+ Foundation and follow us on Twitter and Instagram @GoodPlusFdn.  

Make a monetary donation

You can donate a photo to one cause, once a day.* For every photo donated to GOOD+ Foundation, Johnson & Johnson Services, Inc. gave $1 to that cause. Photos donated to GOOD+ Foundation ended on August 29, 2017. GOOD+ Foundation will receive $15,000.

*unless otherwise specified