How it works

For every photo you donate, Johnson & Johnson gives $1 US to the Mobile Alliance for Maternal Action. That $1 US helps send vital health information to the mobile phones of new and expecting mothers in Bangladesh. For every 15 photos donated, one mother will receive messages about good nutrition, how to prepare for childbirth, and reminders to get immunizations at her local clinic throughout her pregnancy and the first year of her baby’s life.

The partnership with the Mobile Alliance for Maternal Action contributes to Johnson & Johnson’s commitment to the United Nation’s Millennium Development Goals, which is part of our effort to improve the health of women, children and families around the world.

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In a developing world, millions of new and expecting mothers do not have access to vital health information for a safe pregnancy and a healthy baby. The Mobile Alliance for Maternal Action (MAMA) delivers this health information via mobile phones to this global community of women. $15 sends a new or expecting mother messages about good nutrition, how to prepare for childbirth, and reminders to get immunizations at her local clinic throughout her pregnancy and the first year of her baby’s life.

Through its free, adaptable messages, MAMA has engaged over 140 organizations, representing 50 countries and continues to help mothers access health information where they are and when they need it most. By building capacity and partnering with these organizations, MAMA is reaching hundreds of thousands of women.

Visit the MAMA site  

Learn more about the Millenium Development Goals  

You can donate a photo to one cause, once a day. For every photo donated to the Mobile Alliance for Maternal Action, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations to the Mobile Alliance for Maternal Action ended September 30, 2013. The Mobile Alliance for Maternal Action will receive a minimum of $5,000.