How it works

For every photo donated, Johnson & Johnson gives $1 US to mothers2mothers. That $1 US helps provide life-saving education and support to one HIV-positive woman over the course of her pregnancy and until her baby has a final HIV test at 18 months. It takes 15 photos to provide assistance to one mother during this time. 


mothers2mothers (m2m) is an international NGO that employs HIV-positive women as frontline health workers across eight African nations. These “Mentor Mothers” work to eliminate paediatric AIDS and deliver a range of health services, advice, and support designed to help women and their families thrive, not just survive.

You can donate a photo to one cause, once a day.* For every photo donated to mothers2mothers, Johnson & Johnson Services, Inc. gave $1 to that cause. Photo donations to mothers2mothers ended December 31, 2018; they will receive $10,000.  

*unless otherwise specified