How it works

For every photo donated, Johnson & Johnson gives $1 US to the US Fund for the Global Fund to help support (RED)’s fight to end AIDS. That $1 US helps can provide enough for 5 days of lifesaving HIV medication in sub-Saharan Africa to preventing the transmission from a mother to her child.


(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. Through innovative partnerships like Apple, AirAsia, Beats by Dr. Dre, Bank of America, Johnson & Johnson, Salesforce, Starbucks, Durex and many more, (RED) makes it easy for people to get involved in helping to solve one of the world’s greatest health crises. All proceeds from (RED) partner branded goods and services go directly to the Global Fund.

To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted over 140 million people with prevention, treatment, counseling, HIV testing and care services.

You can donate a photo to one cause, once a day.* For every photo donated to (RED), Johnson & Johnson Services, Inc. gave $1 to that cause. Photo donations to (RED) ended December 31, 2019. (RED) will receive $20,000.

*unless otherwise specified