How it works

For every photo donated, Johnson & Johnson gives $1 US to either the Canadian Spinal Research Organization (CSRO) or the American Spinal Research Organization (ASRO) in support of Shoot for a Cure. In partnership with StopConcussions Foundation, each $1 US helps the CSRO/ASRO fund programs that increase awareness and assist in prevention and cure of neurotrauma injuries. It takes 25 photos to provide 1 hour of neurotrauma research.


Shoot for a Cure (SFAC) is a fundraising collaborative committed to monetarily supporting, increasing awareness, and assisting the prevention and cure of neurotrauma injuries.

Millions of Americans and Canadians live with injuries relating to the brain or spine. A large portion of these injuries result from sporting activities – like the 1 in 5 high school athletes who sustain concussions every season. However, often times these neurotraumas can be prevented by taking simple steps. Shoot for a Cure hopes to put a spotlight on this serious, yet subtle issue that impacts so many people, from those injured to their loved ones. SFAC is an international campaign that combines key neurotrauma communities such as the Canadian Spinal Research Organization (CSRO), the American Spinal Research Organization (ASRO), and the StopConcussions Foundation. United around a common cause, they seek to raise $10 million over the next 5 years. The BIG goals? SFAC not only wants to help those coping with neurotrauma live more comfortably and save hundreds of millions on health care costs, but also to train hockey players, coaches, and other athletes on how to deter neurotraumas from occurring in the first place.

Visit the Shoot for a Cure site
Make a monetary donation 

You can donate a photo to one cause, once a day*. For every photo donated to Shoot for a Cure (SFAC), Johnson & Johnson Services, Inc. has donated $1 to either CSRO or ASRO in support of SFAC. Photos donated to SFAC ended July 1, 2019. CSRO/ASRO received a minimum donation of $20,000 regardless of the number of photos donated.

*unless otherwise specified