How it works

For every photo you donate, Johnson & Johnson gives $1 US to Save the Children on behalf of the #FindtheWords Early Learning Campaign. That $1 US helps provide parents and caregivers with the training and tools they need to create a stimulating environment for their child—reading, singing, talking, and playing—giving their young child a strong start in learning, and in life. It takes 50 photos for an early childhood specialist to train a parent.

And your photo helps twice as much when you donate it during December. All month long, JOHNSON’S® Baby Brand will double the donation, turning that $1 US into $2 US (up to $1 US00,000), and giving these little ones an even stronger start.


Children are born ready to learn, but for 16 million children living in poverty in America, they enter Kindergarten unready to succeed. By age 3, children in low-income homes hear an average of 30 million fewer words than their peers, putting them 18 months behind, developmentally, and at a disadvantage before they even start school.

Ages 0-3 are the most critical years in a child’s development, which is why Save the Children, together with JOHNSON’S® Baby, is working to reach America’s youngest needy children through early childhood development programs like Head Start, Early Steps to School Success, and the #FindTheWords campaign. Because the best way to improve the chances of lifelong success of children who live in poverty is to reach them early.

Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Together Save the Children & Johnson & Johnson have a shared partnership vision to inspire innovation to improve survival and healthy development of children under five, with a particular focus on newborns.

Save the Children’s mission is to invest in childhood, every day, in times of crisis and for our future. In the United States and around the world, we give children a healthy start, the opportunity to learn and protection from harm.

Visit the Save the Children site> 
Find out more about #FindTheWords> 

For every photo donated to Save the Children, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations to Save the Children ended March 31, 2015. Save the Children will receive a minimum of $20,000.