How it works

For every photo you donate, Johnson & Johnson gives $1 US US to Save the Children on behalf of the Early Learning Campaign. That $1 US US helps provide parents and caregivers with the training and tools they need to create a stimulating environment for their child—reading, singing, talking, and playing—giving their young child a strong start in learning, and in life. It takes 50 photos for an early childhood specialist to train a parent.

JOHNSON’S® baby brand is committed to advancing research and education about happy, healthy baby development, advocating for more babies to have an equal start in life. JOHNSON’S® and Save the Children® share the mission to make a positive impact on baby’s cognitive, social, and emotional development. This holiday season, if you select Save the Children® on Donate a Photo, JOHNSON’S® will triple the $1 US US donation. Your photo will help provide resources that are critical to a child’s healthy and happy development, up to $1 US50,000 US.


Children are born ready to learn, but for nearly 15 million children living in poverty in America, they enter Kindergarten unready to succeed. By age 3, U.S. children in low-income homes hear an average of 30 million fewer words than their peers, putting them 18 months behind, developmentally, and at a disadvantage before they even start school.

Ages 0-3 are the most critical years in a child’s development, which is why Save the Children®, together with JOHNSON’S®, is working to reach America’s youngest needy children through early childhood development programs like Head Start and Early Steps to School Success, and the #SoMuchMore campaign. Because the best way to improve the chances of lifelong success of children who live in poverty is to reach them early.

Save the Children® is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Together Save the Children® & Johnson & Johnson have a shared partnership vision to inspire innovation to improve survival and healthy development of children under five, with a particular focus on newborns.

Save the Children’s® mission is to invest in childhood, every day, in times of crisis and for our future. In the United States and around the world, we give children a healthy start, the opportunity to learn and protection from harm. 

To learn more, visit JOHNSON’S® on

Visit the Save the Children site> 
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For every photo donated to Save the Children, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations to Save the Children ended February 28, 2016. Save the Children will receive a minimum of $20,000.