How it works

For every photo you donate, Johnson & Johnson gives $1 US to the U.S. Fund for UNICEF. That $1 US helps UNICEF improve newborn and maternal care by providing essential training and medical equipment at the Yekatit-12 Hospital in Addis Ababa, Ethiopia. It takes 10 photos to help give one newborn a healthy start in life. 


UNICEF does whatever it takes to save and protect the world's most vulnerable children. Forty years ago, UNICEF discovered how simple, low-cost interventions, like hand washing and breastfeeding, could save millions of lives. Undaunted by war or geography, UNICEF strives to improve newborn and maternal care every day. The U.S. Fund for UNICEF supports this work and more through fundraising, advocacy and education in the United States.

In Ethiopia alone, nearly 205,000 children die every year before reaching their fifth birthday – and they don’t have to. UNICEF is committed to supporting the Government of Ethiopia and partners in accelerating and scaling up quality newborn care.

The Global Moms Relay is an opportunity to share stories of motherhood that inspire action to help improve the lives of mothers and children everywhere.

From May 1 to June 19, 2015 (just before Mother’s Day through Father’s Day), every few days a celebrity, community leader, or everyday mom and dad, will share a personal story on the kind of future they want for their family and the world, and then “pass the baton” to the next contributor.

Every time you share a story, Johnson & Johnson will donate $1 (per action), up to $300,000, to the Global Moms Relay, to help improve the health and well-being of moms and kids worldwide in support of MAMA, Shot@Life, UNICEF and Girl Up.

Visit the UNICEF site

Make a monetary donation

Visit the Global Moms Relay site

You can donate a photo to one cause, once a day. For every photo donated to UNICEF, Johnson & Johnson Services, Inc. donated $1 to that cause. Photo donations to UNICEF ended September 30, 2015. UNICEF will receive a minimum of $30,000.