How it works

For every photo you donate, Johnson & Johnson gives $1 US to That $1 US helps provide clean, safe water to women, children, and families around the world. It takes 25 photos to get clean water to one person.


780 million people – about one in nine – lack access to safe water. And 2.5 billion people lack access to a toilet. is dedicated to changing this, driving the water sector for new solutions and new financing models to create lasting change. The vision: safe water and the dignity of a toilet for all.

Founded by Gary White and Matt Damon, pioneers innovative, community-driven and market-based solutions to ensure all people have access to safe water and sanitation, giving women hope, children health, and communities a future. Its microfinance-based initiative, WaterCredit, is pioneering sustainable giving in the sector. To date, has positively transformed the lives of more than a million people around the world, ensuring a better life for generations ahead.


Make a monetary donation  

You can donate a photo to one cause, once a day. For every photo donated to, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations to ended June 10, 2014. will receive a minimum of $30,000.