How it works

For every photo you donate, Johnson & Johnson gives $1 US to World Wildlife Fund. That $1 US goes toward labor and supplies to build, or repair, a well for a school in Africa—providing clean water for children, helping them avoid sanitation-related diseases and infection. It takes 1,000 photos to build one well.

The partnership with WWF contributes to Johnson & Johnson’s commitment to the United Nation’s Millennium Development Goals, which is part of our effort to improve the health of women, children and families around the world.

© Laura Margison/WWF


WWF works with remote communities around the world to help protect their natural surroundings, including the wildlife.  In some locations, like Mozambique, WWF promotes a better understanding among people about how to manage their natural resources and how proper hygiene practices, sanitation and environmental stewardship can prevent disease and advance a sustainable standard of living. WWF believes that among the most telling indicators of conservation success is that local communities emerge as both stewards and beneficiaries of the lands where they reside.  In short, healthy communities help preserve a healthy planet.

Since 1992, Johnson & Johnson has worked with WWF to support healthy ecosystems, and healthy people, all around the world—most recently with the hygiene and sanitation projects in Mozambique.

More than 800 million children around the world are at risk of infection with Soil Transmitted Helminthes (STH), a type of intestinal worm, yet this disease remains one of the world’s most neglected health issues. Diseases like STH can be prevented with a basic sanitation infrastructure and proper hygiene education in local schools and communities.

Visit the WWF site  

Make a monetary donation  

Learn more about the Millenium Development Goals  

You can donate a photo to one cause, once a day. For every photo donated on behalf of WWF, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations on behalf of WWF ended January 31, 2014. WWF will receive a minimum of $10,000.

® WWF Registered Trademark. Panda Symbol © 1986 WWF.